• Memenangkan Persaingan di Era Krisis — “Best Seller” (1998, Gramedia Pustaka Utama)
• Bridging to the Network Company: Transformasi PT Pos Indonesia Menuju Perusahaan Kelas Dunia (1999, Gramedia Pustaka Utama)
• Me-Too Is Not My Style: Hadapi Kesulitan, Terobos Hambatan, Ciptakan Nilai (Editor, 1999, Gramedia Pustaka Utama)
• Menghadapi Tantangan: Visi, Strategi, Filosofi Bisnis Momofuku Ando Perintis Mie Instan & Pendiri Nissin Food (Editor, 1999, MarkPlus Publication)
• Repositioning Asia: From Bubble to Sustainable Economy (2000, John Wiley & Sons)
• MarkPlus on Strategy — “Best Seller” (2001, Gramedia Pustaka Utama)
• Positioning-Differentiation-Brand — “Best Seller” (2002, Gramedia Pustaka Utama)
• Hermawan Kartajaya on Marketing (Editor, Gramedia Pustaka Utama)
• On Becoming a Customer-Centric Company — “Best Seller” (2002, Gramedia Pustaka Utama)
• Rethinking Marketing: Sustainable Marketing Enterprise in Asia (Editor, 2003, Prentice-Hall, Singapore)
• Rethinking Marketing: Sustainable Marketing Enterprise in Asia (Editor, 2003, Prenhalindo, Jakarta)
• Marketing in Venus — “Best Seller” (2003, Gramedia Pustaka Utama)
• Marketing to Mom in Indonesia (2003, Gramedia Pustaka Utama)
• 4-G Marketing — 90 tahun perjalanan bisnis HM Sampoerna — “Best Seller” (2004, Gramedia Pustaka Utama)
• Compassionate Marketing — “Best Seller” (2004, MarkPlus&Co.)
• Marketing Yourself — “Best Seller” (2004, MarkPlus&Co)
• Metrosexual in Venus: Pahami Perilakunya, Bidik Hatinya, Menangkan Pasarnya (2004, MarkPlus&Co)
• Land of Golden Opportunity:30 Tahun Perjalanan Summarecon dari Rawa-Rawa menjadi Kota Penuh Warna (2005, MarkPlus&Co)
• CE-Balance: Road to Seko Bansai (Editor, 2005, MarkPlus&Co)
• Aa Gym: A Spiritual Marketer — “Best Seller” (2005, MarkPlus&Co)
• Attracting Tourist, Trader, Investor (2005, Gramedia Pustaka Utama)
• Transform — 40 tahun perjalanan bisnis Bank Negara Indonesia (2005, MarkPlus&Co)
• Be a Good Doctor — Marketing for Doctor (2006, MarkPlus&CO)
• 5ife Action to Drive Change on Demand (Editor, 2006, MarkPlus&Co)
• Marketing in Venus – English Edition (Editor, 2006, MarkPlus&Co)
• Marketing in Venus Playbook Vol. 1 (2006, Gramedia Pustaka Utama)
• Marketing in Venus Playbook Vol. 2 (2006, Gramedia Pustaka Utama)
• Marketing in Venus Playbook Vol. 3 (2006, Gramedia Pustaka Utama)
• Marketing in Venus Playbook Vol. 4 (2006, Gramedia Pustaka Utama)
• Advertising that Sells (Editor, 2006, Gramedia Pustaka Utama)
• Re:Born — Strategy Creative Destruction ADHI Menuju Beyond Construction (2007, MarkPlus, Inc.)
• MarkPlus on Marketing: The Second Generations (2007, Gramedia Pustaka Utama)
• Full Circle: Managing through Learning, Leading, Serving (Editor, 2008, Mizan)
• Advertising that Makes Money (Editor, 2008, Gramedia Pustaka Utama)
• CROWD: Marketing Becomes Horizontal (2008, Gramedia Pustaka Utama)
• Making The Giant Leap “Best-Seller” (2009, Gramedia Pustaka Utama)
• The Dexa Way (2010, PT Dexa Medica)
• Womanology: The Art of Marketing to Woman (2010, Gramedia Pustaka Utama)
• IMC that Sells (Editor, 2011, Gramedia Pustaka Utama)
• Inside the Giant Leap (Editor, 2012, Gramedia Pustaka Utama)
• Consumer 3000: Revolusi Konsumen Kelas Menengah Indonesia (2012, Gramedia Pustaka Utama)