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Indonesia Middle-Class Consumer Forum 2013

by yuswohady February 22, 2013
February 22, 2013 27 views

Center for Middle-Class Consumer Studies (CMCS) yang didukung oleh Inventure dan majalah SWA akan menggelar event: Indonesia Middle-Class Consumer Forum (IMC Forum) 2013: New Consumers, Big Opportunities, di Hotel Gran Melia Jl. Rasuna Said, Jakarta, Rabu, 27 Februari, 2013, pk.13-17. Seminar ini akan ditutup dengan penyerahan penghargaan: Indonesia Middle-Class Brand Champion 2013 kepada merek-merek di 54 kategori produk dari bank hingga FMCG, dari gadget sampai penerbangan.

Dalam forum ini juga akan dipresentasikan executive summary dari: Indonesia Middle-Class Consumer Report 2013, sebuah laporan hasil survei konsumen kelas menengah yang dilakukan di 9 kota utama Indonesia. Laporan berjudul: Uncovering the Aspirations, Values, and Behaviors ini merupakan hasil survei paling mendalam dan paling komprehensif mengenai konsumen kelas menengah di Indonesia.

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Yuswohady, Managing Partner Inventure. Penulis buku Millennials KILL Everything (2019).

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1 comment

Sulitnya Membidik Pasar Kelas Menengah Indonesia | Blognyakrisniy February 28, 2013 - 12:48 am

[…] yg menarik di event Indonesia Middle-Class Consumer Forum (IMC Forum) 2013: New Consumers, Big Opportunities , yang diadakan Center for Middle-Class Consumer Studies (CMCS) yang didukung oleh Inventure dan SWA […]

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