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Ending the War between Sales and Marketing

by yuswohady October 19, 2010
October 19, 2010

Dua dewa berdamai!!! Yang pertama adalah “dewa sales” yaitu Neil Rackham kreator SPIN Selling; yang kedua adalah “dewa marketing” yaitu Philip Kotler. Kata mereka dalam artikel bersejarah Harvard Business Review (HBR) ini: “Ending War between Sales and Marketing“. Intinya, kata mereka, orang sales dan orang marketing tak boleh lagi “gontok-gontokan” agar mampu memberikan yang terbaik untuk konsumen.

Mau tahu lebih dalam bagaimana argumentasi mereka, berikut ini link-nya. Silahkan temen-temen cermati, silahkan juga kalau mau didownload… 🙂  Ending War Between Sales Marketing – Kotler-Rackham

Related posts:

  1. CROWD “Marketing Becomes Horizontal” – Manifesto #2: Your Customers Are EVANGELISTS. They Are Your Voluntary Sales Force.
  2. Seminar Marketing Politik IMA Makasar
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yuswohady

Yuswohady, Managing Partner Inventure. Author of 50+ books on business & marketing, incl. the best seller "Millennials KILL Everything" (2019) and "Consumer Megashift after Pandemic" (2020).

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1 comment

Arham October 20, 2010 - 2:18 pm

Bahan kuliah ku nih 🙂

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