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bu zamana kadar sadece babası ile beraber yaşayan mobil porno genç oğlan üniversiteyi bitirdikten sonra hiç bir iş bulamaz porno izle ve evinde pineklemeye başlar Babasının milf bir kadın porno resim ile evlenme kararı ile adeta dumura uğrayan oğlan bunu porno izle ilk başta istemese de belki onunla iyi anlaşacağını seks izle düşünerek evde olduğu zamanlarda canı sıkıldığında üvey annesi sex hikayeleri ile sohbet edeceğini düşünerek kendisini rahatlatır Babasının yeni evlendiği porno izle kadın beklediğinden de çok iyi anlaşan genç oğlan sapık ensest hislerine mobil seks hakim olamayarak üvey annesinin odasına gelip siker
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CROWD “Marketing Becomes Horizontal” – Manifesto #11: Engage Your Most Passionate Customers to CO-CREATE Solutions.

by yuswohady December 28, 2008
December 28, 2008

Customers are not only your salesmen.

They are your INNOVATORS also.
They are your PRODUCT DEVELOPERS.
They are your MARKET RESEARCHERS.
They are your IDEA GENERATORS.

It’s the age of PARTICIPATION.
It’s the age of ENGAGEMENT.
It’s the age of MASS COLABORATION.

Lahirnya web 2.0  tools seperti blogs, wikis, podcast, RSS, Technorati, Feedster, LifeJournal, Tag, Digg telah memungkinkan konsumen terlibat aktif dalam proses penciptaan nilai (co-creation) bagi bisnis Anda. “…thanks to web 2.0 technologies”

Konsumen bisa menjadi pencipta produk masa depan Anda.
Konsumen bisa menjadi kreator iklan Anda.
Konsumen bisa menjadi ”unit R&D” Anda.
Konsumen bisa menjadi arsitek model bisnis Anda.

Kok bisa?
Kuncinnya:
…invite them to participate.
…encourage them to share experiences.
…support them to collaborate.

Ingat!!!
The future of marketing is about ENGAGING your customers as CO-CREATOR,
…rather than expecting them to PASSIVELY consume.

Tak percaya?
Silahkan masuk ke blog-nya Starbuck: www.mystarbuckidea.com.  di situ Anda aka melihat bahwa:
Starbucks tak hanya piawai membikin kopi!
Starbucks tak hanya jago menyediakan ”third place” bagi profesional sibuk di Jakarta!
Starbucks tak hanya mahir menciptakan ”see and to bee seen” experience!

Starbucks juga cerdik mengajak pelanggannya (yes, your Most Passionate Customers) menjadi co-creator. Starbucks bilang ke pelanggannya: ”Help shape the future of Starbucks—with your idea.”

Di blog ini siapapun pelanggannya boleh menyumbang ide untuk Starbucks. Berikut ini adalah kata-kata pengantar Starbucks di halaman depan blog-nya:

“You know than anyone else what you want from Starbucks.”
“So tell us. What’s your Starbucks idea?”
“Revolutionary or simple—we want to hear it.”
“Share your idea, tell us what you think of other people’s idea.”
“And join the discussion.”
“We’re here, and we’re ready to make ideas happen.”
“Let’s get start.”

Di dalam blog ini conversations yang intens terjadi antara komunitas pelanggan dengan orang dalam Starbucks mulai dari CEO, direktur, manajer, sampai staf dan bawahan tanpa ada penghalang dan pembatas apapun. Pokoknya semuanya dilakukan secara transparan dan terbuka.

Para pelanggan ini bisa posting ide; memberikan vote kepada ide dari para pelanggan lain; berdiskusi dengan orang dalam Starbucks maupun pelanggan lain mengenai ide yang diusulkan; dan tentu mereka berhak “menagih janji” kepada Starbucks atas diimplementasikannya ide-ide yang sudah mereka usulkan. Dan memang Starbucks sudah berjanji bahwa setiap ide yang di-posting akan di-follow up dan direalisasikan. Mereka bisa memantau realisasi ide itu secara terbuka di blog tersebut.

Karena masing-masing pelanggan bisa memberikan vote kepada ide dari plenggan lain, maka Starbucks bisa dengan mudah menemukan ide-ide terbaik. Ide dengan vote terbanyak tentu saja merupakan ide terbaik karena merupakan ide yang paling diinginkan oleh kebanyakan pelanggan. Itulah “wisdom of crowd”, crowd of customers. Itulah voice of customers. Dan ingat: “suara pelanggan adalah suara Tuhan”.

Melihat kasusu My Starbucks Idea saya jadi sadar sesadar-sadanya bahwa:
Customers are your INNOVATORS.
Customers are your PRODUCT DEVELOPERS.
Customers are your IDEA GENERATORS.

It’s the power of COLLECTIVE WISDOM!!!
It’s the power of CROWD!!!

Crowd for CO-CREATION!!!

Setelah menulis 12 seri kolom E = wMC2 (1 pengantar plus 11 manifesto) akhirnya dengan tulisan manifesto ke-11 ini komplitlah seri kolom tersebut. Indahnya, bersamaan dengan selesainya seri kolom ini bukunya pun meluncur mulus 11 Desember lalu bersamaan dengan event akbar MarkPlus Conference yang dihadiri 5000 marketer dari seluruh tanah air. Mau tahu bukunya? Berikut cover-nya…

Related posts:

  1. CROWD “Marketing Becomes Horizontal” – Manifesto #8: Your Brand Is a CULT. Create Ideology around It and Spread to Your Believers.
  2. CROWD “Marketing Becomes Horizontal” – Manifesto #3: Your Core Competence Is CONNECTING the Customers
  3. CROWD “Marketing Becomes Horizontal” – Manifesto #2: Your Customers Are EVANGELISTS. They Are Your Voluntary Sales Force.
  4. CROWD “Marketing Becomes Horizontal” – Manifesto #1: Web 2.0 Has Unleashed the Power of Networked Customers
  5. CROWD “Marketing Becomes Horizontal” – Manifesto #6: FACILITATING Is Your “Reason for Being”
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yuswohady

Yuswohady, Managing Partner Inventure. Author of 50+ books on business & marketing, incl. the best seller "Millennials KILL Everything" (2019) and "Consumer Megashift after Pandemic" (2020).

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